Key Information
Program Overview
PhD in Advertising and Public Relations (Turkish), Maltepe University
The PhD in Advertising and Public Relations (Turkish) at Bahçeşehir University is designed to cultivate communication scholars who can drive constructive change within both academia and industry. The program provides a comprehensive education in advertising and public relations through a robust theoretical framework combined with practical applications, with a focus on one of five sub-branches within the discipline. The curriculum blends core courses, electives, and research seminars, preparing graduates for academic careers or executive positions in public and private sectors. Key study areas likely include advanced research methods, communication theory, strategic media planning, brand management, consumer behavior, crisis communication, and digital communication strategies. Throughout the four-year program, students refine analytical skills, gain expertise in institutional communications, and work on projects that address the evolving needs of the market and society. Upon graduation, career prospects typically include university faculty positions, research roles, consultancy, or high-level management jobs in advertising agencies, corporate communication departments, or NGOs. The program prioritizes developing innovative, critical thinkers who contribute to the development and practice of advertising and public relations in Turkey and internationally[2][3].
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Institution Details
Maltepe University, established in 1997 by the Istanbul Marmara Education Foundation, is a leading private university located on the Asian side of Istanbul. Guided by the motto “Free in thought, modern in science,” the university is dedicated to providing a modern and dynamic academic environment. Its main campus, known as the Marmara Education Village, spans nearly 100 hectares and offers state-of-the-art facilities, including sports complexes, research centers, and an Olympic-size swimming pool. The university offers a wide range of programs with 17 associate degrees, more than 50 undergraduate programs, 77 master’s programs, and 12 doctoral programs. Its faculties include Education, Law, Fine Arts, Engineering, Medicine, Business Administration, Communication, Architecture, and Social Sciences. In addition, the university has a vocational school providing specialized training in fields such as radio and television programming, tourism and hotel management, and computer technologies. Maltepe University emphasizes both academic and personal development, offering students access to a modern library with hundreds of thousands of books and journals, as well as international opportunities through Erasmus and global partnerships. With a focus on research, innovation, and multicultural engagement, the university has become a preferred destination for students seeking quality education in Istanbul.
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