Key Information
Program Overview
Master of Marketing Communication (Non-Thesis) (Turkish), Maltepe University
The Master of Marketing Communication (Non-Thesis) program at İstanbul Topkapı University is designed to provide students with expertise in analyzing contemporary marketing requirements, consumer needs, and market conditions. The program emphasizes critical skills such as guiding the creative process in marketing communication, developing social responsibility projects, and interpreting the interaction of technology, communication, and persuasion within brand positioning. Students gain the ability to implement creative strategies and become competent in strategic media planning and sponsorship management. The curriculum focuses not only on practical marketing communication but also instills a strong awareness of ethical values and advanced analytical thinking and research abilities. Graduates are well-equipped to meet sectoral needs as well as pursue academic careers. The program is tailored for those aspiring to become media planners, brand managers, corporate communications experts, and professionals in related fields within both public and private sectors[5]. Courses cover topics including strategic marketing communication, consumer behavior, creative campaign planning, and the impacts of technology on communication, ensuring students are ready for dynamic, competitive roles in diverse organizations.
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Institution Details
Maltepe University, established in 1997 by the Istanbul Marmara Education Foundation, is a leading private university located on the Asian side of Istanbul. Guided by the motto “Free in thought, modern in science,” the university is dedicated to providing a modern and dynamic academic environment. Its main campus, known as the Marmara Education Village, spans nearly 100 hectares and offers state-of-the-art facilities, including sports complexes, research centers, and an Olympic-size swimming pool. The university offers a wide range of programs with 17 associate degrees, more than 50 undergraduate programs, 77 master’s programs, and 12 doctoral programs. Its faculties include Education, Law, Fine Arts, Engineering, Medicine, Business Administration, Communication, Architecture, and Social Sciences. In addition, the university has a vocational school providing specialized training in fields such as radio and television programming, tourism and hotel management, and computer technologies. Maltepe University emphasizes both academic and personal development, offering students access to a modern library with hundreds of thousands of books and journals, as well as international opportunities through Erasmus and global partnerships. With a focus on research, innovation, and multicultural engagement, the university has become a preferred destination for students seeking quality education in Istanbul.
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