Bachelor’s in Product Design (taught in Chinese)

The Bachelor’s in Product Design at East China Normal University (ECNU) is a dynamic four-year program designed for international students, entirely taught in Chinese. This innovative course equips students with critical skills necessary for effective product design in today's competitive marketplace, emphasizing user-centered design principles. The curriculum covers a wide range of subjects including design theory, human factors, materials engineering, and design prototyping. Students engage in hands-on projects, fostering creativity and critical thinking, which are crucial for solving real-world design challenges. By working on practical assignments, students learn to bring their ideas to life through advanced design techniques. The program also focuses on the importance of sustainability and ethical design practices, pushing students to consider the environmental and social impacts of their work. Faculty members, who are experienced professionals in the design field, guide students in exploring modern methodologies and technologies that enhance product usability and functionality. Located in Shanghai, a hub of creativity and innovation, ECNU provides opportunities for industry collaboration and internships that can lead to successful careers. Graduates will be well-prepared for various roles such as product designer, industrial designer, UX/UI designer, and design consultant.