Bachelor’s in Business Administration (Double Degree)

The Bachelor’s in Business Administration (Double Degree) program at East China Normal University (ECNU) is an esteemed four-year course tailored for international students, delivered entirely in English. This innovative program allows students to earn two internationally recognized degrees, enhancing their career prospects in a competitive global marketplace. Participants will gain comprehensive knowledge across essential business domains including management, finance, marketing, and entrepreneurship. The curriculum is meticulously designed to balance theoretical frameworks with practical applications, providing a robust understanding of modern business complexities. Students will engage in real-world projects, collaborative assignments, and internships, equipping them for the dynamic challenges faced in the business world. Located in Shanghai, a global financial hub, ECNU facilitates exposure to a vibrant ecosystem of innovation and entrepreneurship, bolstered by strong connections to local and international businesses. The program also prioritizes the development of key soft skills such as leadership, critical thinking, and cross-cultural communication. Graduates will emerge not only with a solid academic foundation but also the confidence to tackle complex business issues, making them well-suited for various career paths in finance, marketing, management consulting, and beyond, laying the groundwork for impactful futures.