The Bachelor’s in Administration Management program at East China Normal University (ECNU) is a comprehensive four-year course designed for international students and taught entirely in Chinese. This program provides an extensive look at the principles and practices of management in today’s rapidly evolving global business environment. Students will explore key areas including strategic planning, organizational behavior, human resource management, and operations management. The curriculum integrates theoretical concepts with practical application through case studies, group projects, and internships, allowing students to effectively apply their knowledge to real-world scenarios. Critical thinking and problem-solving skills are emphasized, as well as essential management competencies such as communication, leadership, and teamwork. Understanding the growing significance of technology in business, this program prepares students to utilize digital tools and data analysis effectively. ECNU's prime location in Shanghai enhances the learning experience, offering students access to a vibrant business ecosystem, abundant networking opportunities, and interactions with industry leaders through workshops and seminars. Graduates emerge equipped for diverse career paths in sectors such as finance, marketing, consulting, and public administration, prepared to make meaningful contributions to their organizations and society.