Key Information
Program Overview
Bachelor of Public Relations and Promotion (Turkish), Maltepe University
The Bachelor of Public Relations and Promotion at Gümüşhane University is designed to provide students with both theoretical foundations and practical skills necessary to manage communication and promotional activities across different organizational settings. The curriculum emphasizes core topics such as media relations, corporate communication, branding, digital marketing, and the crafting of effective communication strategies. Students gain hands-on experience through project-based coursework and practical assignments focused on public perception, reputation management, branding strategies, crisis communication, and digital media. The interdisciplinary approach integrates courses from sociology, psychology, law, and economics, enhancing students’ broader understanding of communication in the socio-economic context. Graduates are well-prepared for careers as public relations specialists, corporate communication officers, media consultants, brand managers, and promotional strategists in both public and private sector organizations. The program’s comprehensive training ensures that alumni can address the evolving challenges of a fast-paced, digitalized public relations landscape, including social responsibility and the management of organizational image in a globalized environment.[4]
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Institution Details
Maltepe University, established in 1997 by the Istanbul Marmara Education Foundation, is a leading private university located on the Asian side of Istanbul. Guided by the motto “Free in thought, modern in science,” the university is dedicated to providing a modern and dynamic academic environment. Its main campus, known as the Marmara Education Village, spans nearly 100 hectares and offers state-of-the-art facilities, including sports complexes, research centers, and an Olympic-size swimming pool. The university offers a wide range of programs with 17 associate degrees, more than 50 undergraduate programs, 77 master’s programs, and 12 doctoral programs. Its faculties include Education, Law, Fine Arts, Engineering, Medicine, Business Administration, Communication, Architecture, and Social Sciences. In addition, the university has a vocational school providing specialized training in fields such as radio and television programming, tourism and hotel management, and computer technologies. Maltepe University emphasizes both academic and personal development, offering students access to a modern library with hundreds of thousands of books and journals, as well as international opportunities through Erasmus and global partnerships. With a focus on research, innovation, and multicultural engagement, the university has become a preferred destination for students seeking quality education in Istanbul.
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