Istun University

The Bachelor of Business Administration (Turkish) program at Eastern Mediterranean University (EMU) is designed to provide students with a comprehensive education in the core fields of business. The curriculum emphasizes practical and theoretical foundations in areas such as management, accounting, marketing, international trade, and human resources. Students gain exposure to the latest business technology and benefit from an international learning environment—two-thirds of students are from diverse backgrounds including neighboring countries, Africa, the Middle East, and Eurasia. Alumni have gone on to build robust networks and pursue advanced studies or careers globally. Graduates are equipped for a wide range of roles across private and public sectors, including accounting, marketing, international trade, and human resources management. Career mobility is further enhanced by opportunities for specialization at the master’s level in fields such as international HR, financial services, or sales management. The program focuses not only on academic knowledge but also the development of analytical skills, teamwork, and adaptability, ensuring graduates meet the evolving needs of the global market.[4]