The Bachelor of Business Administration (English) at Dogus University in Istanbul is designed to prepare students for leadership roles in global business environments. The curriculum integrates courses focused on both vocational training and specialized business skills, providing a comprehensive foundation in subjects such as management, marketing, finance, international business, and strategic decision-making. In the initial two years, students develop analytical and multidimensional thinking skills through core business courses, while the final two years emphasize specialization and professional development. The program incorporates perspectives from distinguished domestic and international universities, ensuring that content remains dynamic and aligned with global standards. A mandatory internship component enables students to apply theoretical concepts in real business settings, enhancing their practical experience and career readiness. Dogus University also offers mentorship and coaching support throughout the program, fostering personal and professional growth. Graduates are equipped with the competencies to pursue careers in management, consulting, entrepreneurship, and positions in multinational corporations, public sector institutions, and NGOs. The strong academic staff and international orientation of the program contribute to the development of students as qualified business professionals ready to address complex business challenges in Turkey and abroad[5].
