Istanbul Galata University

The Associate of E-Commerce and Marketing program at Istanbul Kültür University is designed to address the growing demand for professionals in digital commerce and marketing sectors in Turkey. The curriculum provides a comprehensive foundation in both digital media technologies and marketing principles through an interdisciplinary approach. Key subjects include Digital Advertising, Social Media, Marketing Communication, Web Application Development, Search Engine Optimization (SEO), Digital Performance Analysis, Mobile Marketing, Content Creation, and Digital Entrepreneurship. The program emphasizes practical learning: students are required to complete a 40-day mandatory internship and engage in sector-oriented events with industry experts. Graduates become eligible to hold positions such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, E-Commerce Specialist, and more, often working in advertising agencies, digital marketing firms, or e-commerce departments. Additionally, graduates may pursue vertical transfer to four-year bachelor programs in related fields such as Business Administration, Communication, International Trade, and more via the national DGS exam. The university supports students with modern campus facilities and strong industry links, ensuring graduates are well-equipped for various roles in an evolving digital economy.[2][5]