The Bachelor’s in News and Media program at East China Normal University (ECNU) is a comprehensive four-year course designed specifically for international students and taught entirely in Chinese. This multidisciplinary program offers an in-depth understanding of both traditional and digital media, equipping students with the skills necessary to navigate the rapidly changing information landscape. Students will explore various aspects of media, including journalism, public relations, advertising, and multimedia storytelling, fostering critical thinking and creative problem-solving abilities. The curriculum features hands-on projects that utilize state-of-the-art equipment, preparing students for the real-world media environment. With a strong emphasis on media ethics, communication theories, audience analysis, and digital content creation, students will learn effective storytelling techniques to engage diverse audiences. Practical experience is a hallmark of the program, with opportunities for internships at local media organizations to apply theoretical knowledge in professional settings. Located in Shanghai, a vibrant media hub, ECNU provides students access to cultural events, media conferences, and networking opportunities essential for their professional growth. Graduates will be well-prepared for careers in journalism, public relations, advertising, and content creation, equipped to contribute meaningfully to the media industry and society.
